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amagi brings to you Smart advertising on TV. With amagi, you can now advertise in a national channel, but in the city/ state of your choice. This geographical positioning on TV ensures maximum eyeballs and minimum spill over.

One, Two , Three.. Get on TV:

  1. Pick your target market
  2. Pick a channel from the amagi bouquet of 10 channels
  3. Buy a local spot at a fraction of the national rate

Smart advertising on TV:

We, @ amagi pride ourselves in keeping things simple. Which is why we don't understand why TV as a medium should be restricted to just the industry biggies. So we decided to do something about it. We are a bunch of techno-junkies, and so we put our collective brains together and came up with a Magic Box that can slice a national TV feed region wise and Voila! TV is now affordable.

If you are the impatient business-person types, click here to see where amagi's available.

If you are a fellow techno-junkie, click here to know about our technology.

If you believe in word-of-mouth, click here to see some of our clients talk about how amagi has transformed their lives (or so we'd like to believe)

TV channels we offer

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amagi TV commercial
What's on TV?
Chings Soups

Chings Soups – advertising on the Amagi network...

Chandrika Soaps

Chandrika soaps is advertising with Amagi...

Santoor White

Santoor White is now on the amagi network...

ICICI Home Loans

ICICI is now advertising on the Amagi network

Adlabs Imagica

Adlabs Imagica is now advertising on the Amagi network


Kaspersky has come on board the amagi platform...

Ferrero Kinder

Ferrero Kinder is now on amagi TV...


Libero is advertising on the amagi platform...

Avon Cycles

Avon Cycles - now advertising with amagi...


Wipro is on the amagi platform...

June 2011

amagi expands its offering to tier-2 towns in Karnataka

amagi now allows advertisers to micro-target within Karnataka – amagi now has presence across all key towns in Karnataka beyong Bangalore including Mysore, Hubli, Dharwad, Davanagere, Mangalore, Belgaum and Gulbarga. With its rich set of channels including Udaya Music and Zoom TV, amagi provides a variety of options to advertisers to choose from both in terms of specific cities/towns in Karnataka and in terms of channels.

With these, advertisers can have local or targeted ads in any of the 19 cities in amagi ad network across India.

June 2011

amagi adds Udaya Music to its bouquet

amagi has now added Udaya Music, Karnataka's largest music channel to its bouquet. Udaya Music from South India's largest broadcaster Sun TV group is a darling of the masses across Karnataka and provides exceptional to reach to youth and women audience in Karnataka. With amagi's extended presence across all major towns in Karnataka, advertisers now have a choice to pick specific towns to target their consumers at ultra-low cost on the premium Udaya Music channel.

With addition of Udaya Music, amagi bouquet includes channels across lifestyle, Hindi music, Hindi news, English news, Hindi movies and Kannada music genres, thereby allowing advertisers to reach any TG that they would need locally.

May 2011

Capital Changes

amagi enters India's capital. amagi's much awaited targeted ad service is now available to advertisers across Delhi/NCR region. Delhi is the most expensive media market in India and this has partly been due to lack of good media alternatives for targeting Delhi/NCR market.

With amagi's bouquet of channels available to target Delhi/NCR region, advertisers can now look forward to cost-effective advertising in Delhi.

April 2011

Vikram Kaushik joins board of advisors at amagi

Vikram Kaushik, a well known industry veteran in marketing and business management has joined the board of advisors at amagi. Vikram Kaushik recently retired as CEO & Managing Director of TataSky, India's leading DTH provider. Vikram is currently on the board of Prasar Bharati, India's Public Service Broadcaster and advises various Tata companies and is also an advisor to PricewaterhouseCoopers for Media& Entertainment practice.

Vikram has spent over 30 years in various senior management roles in some of India's best companies including Hindustan Unilever, Britannia & Colgate Palmolive. Prior to taking over as CEO & Managing director of TataSky, Vikram was on the board of Colgate Palmolive and as its marketing director, was instrumental in reviving the fortunes of the brand Colgate in India in the face of fierce competition.

"I am extremely pleased to have the opportunity to serve as an Advisor to amagi, a company that is changing the landscape of TV advertising", says Vikram Kaushik. "As someone who has keenly felt the need of targeting on TV as an advertiser, I could immediately visualize the value that amagi brings to the table to advertisers and I look forward to contributing my expertise and knowledge to amagi's pioneering efforts."

"We are honoured to have Vikram Kaushik join our board of advisors", says Baskar S, co-founder of amagi. "Vikram brings incredible wealth of knowledge and wisdom to amagi, especially from a consumer marketer's perspective from having run hugely successful consumer-focused businesses".

March 2011

Bollywood, here we come

amagi's local ads are now available in Mumbai. Advertisers targeting India's commercial capital for their brand promotions and products can now leverage amagi's targeted ad service to specifically target Mumbai. amagi reaches more than 1.5 crore people in Mumbai through its network of operators and provides a cost-effective advertising option to advertisers to reach these audience on TV.

amagi continues to expand its reach across India and now offers more than 10 different targeted regional options to advertisers across India. amagi's office is based out of Goregaon East

18th Jan 2011

amagi targets Punjab

amagi's revolutionary targeted advertising on TV service is now available in Punjab. amagi covers all cable households across the Punjab state, including cities of Ludhiana, Chandigarh, Amritsar and Jalandhar. The network covers close to 22 million people across the state. amagi provides Punjab-specific advertising on top Bollywood and music TV channels.

This service fills the much needed void for SMEs and local businesses in Punjab to communicating across the state in a cost-effective manner on TV. By advertising on premium TV channels at a fraction of the cost of National TV channel, businesses in Punjab have one of the most compelling advertising options to reach their target audience.

13th Dec 2010

amagi signs up with UTV network to add to its bouquet – UTV Movies, UTV Bindass and UTV Action

amagi has added UTV network to its growing bouquet of TV channels on which amagi's revolutionary targeted advertising service is available. amagi's goal is to enable businesses with regional needs to be able to target audiences across all target groups. As part of this initiative, amagi has partnered with one of the premium TV channel network in the country UTV to bring UTV Movies, UTV Bindass and UTV Action to its network.

By bringing these TV channels, the network is expanded to support men, women and hard to reach youth audiences across the country. Targeted advertising at city-level is now available on these channels across all cities in the amagi network.

10th Dec 2010

amagi targeted TV ad now available in Patna – amagi starts operations in Patna

amagi has introduced its targeted advertising service in Patna. It is one of the fastest growing cities in India with a vibrant retail business changing its landscape. Patna is fast becoming an important but hard to reach market for businesses. amagi local TV option enables businesses targeting Patna to have one of the most credible and affordable option to reach consumers.

amagi is continuing its expansion in the Hindi speaking market, which is for the first time making TV an affordable option for businesses targeting these regions. Prior to amagi, TV was an expensive option with a large spillage across all the Hindi speaking regions.

08th Nov 2010

amagi targeted TV ad now available in Indore – amagi starts operations in Indore

amagi started its targeted advertising service in Indore. Being the commercial centre of Madhya Pradesh, Indore has been a high-growth retail market. amagi's service is available on a National Lifestyle TV channel. amagi's offering comes as a boon to a non-existent TV advertising market to create an entirely new media option for regional businesses.

amagi is expanding its presence into the heart of the Hindi speaking market, where there is a dearth of a credible and yet affordable TV advertising option.

01st Nov 2010

amagi targeted TV ad now available in Nagpur – amagi starts operations in Nagpur

amagi has added Vidharbha region including Nagpur into its network. Part of Maharashtra and yet a large Hindi speaking population made this region media dark for businesses wanting to reach this industrial and agricultural-driven market.

amagi's intention has always been to open new markets for businesses in hard-to-reach regions. Nagpur and Vidharbha was one of them, and as part of its commitment, amagi now enables to reach these audience cost-effectively across the complete region.

22nd Oct 2010

amagi adds zoOm, India's no. 1 Bollywood lifestyle channel to its bouquet

amagi has added zoOm the top Bollywood lifestyle channel to its bouquet of TV channels. From now businesses across the amagi network can advertise on zoOml. Bollywood has been a consistent inspiration and draw for Indian audiences across the country, specifically for youth and women.

By bringing zoOm to its bouquet, amagi is bringing a hard to reach target group in a cost-effective fashion for regional businesses. By associating themselves with Bollywood businesses amagi can build a strong brand that resonates with the style and youthfulness that zoOm represents.

15th May 2010

amagi targeted TV ad now available in Kolkata

Fourth city in amagi's network is Kolkata. Being the Gateway to the East of the country and the most important commercial centre in that geography, Kolkata is an important market for amagi. amagi's services are available on National Hindi News TV channels. There was no easy option prior to amagi to reach the large and affluent Marwari and Hindi speaking population.

amagi's commitment is to expand its revolutionary service across the country. Kolkata is a critical part of this expanding network to enable businesses reaches their target audience in the most cost effective fashion on National TV channels.

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09th April 2010

Apr10 amagi starts local ads in Bangalore

amagi headquartered in Bangalore is now showing the city what it best does. Bring targeted advertising on National TV channels at a fraction of the National TV price. This service is available on premium English and Hindi News channels on which businesses targeting Bangalore can buy ad spots specifically for the city.

Given its cosmopolitan population, Bangalore has always been a media nightmare, in terms of reaching the complete population. amagi fills this void by bringing the most cost-effective way to reach English and Hindi speaking audiences in the city.

May 2009

Pradeep Guha joins amagi's advisory board

Pradeep Guha, a titan in the Indian media industry has joined the amagi's board of advisors. Pradeep Guha has led the media industry in India from its beginning to its current growth – he was earlier the President and Director of the Times of India Group where he turned around its flagship newspaper and magazine brands including The Times of India, Filmfare, Femina and rewrote the game of media marketing with his brand-oriented sales approach that focused on value addition and volume increase. Pradeep is also credited for single-handedly making "Response" the most powerful marketing institution and a clear differentiator for Times of India group. Subsequently, he was the CEO of Zee TV , where he was responsible for the channel's ratings as one of the top channels in the country.

Pradeep serves on the boards of several companies in the media and entertainment including Mukta Arts, Future Media and Whistling Wood International. He is also a Director of the International Advertising Association.

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