Industry Report

Amagi FAST Report #14

Navigating the Emerging Distribution Landscape: Unified Distribution Strategies for Content Providers

Key takeaways from the report:

  • Global Hours of Viewing (HOV) and ad impressions saw a year-over-year growth of 95% and 65%, respectively
  • The Entertainment genre grew over 100%, making it a top investment choice — showcasing both significant scale and a strong growth rate. It also represented 42% of all new channel launches.
  • The U.S. & Canada accounted for 50% of the new channel launches — continuing their dominance in FAST

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A peek into our survey consumer survey:

  • 65% of consumers find the streaming landscape confusing 
  • 75% reported they would be more likely to spend time on a video service if it included both free, paid, and ad options

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