U.S. State Privacy Laws (California, Virginia, Colorado, Connecticut, Utah, and Nevada)

This U.S. State Law Privacy Rights page describes how Amagi collects, uses, and shares the personal information of residents of certain states in the United States, including California, Virginia, Colorado, Connecticut, Utah, and Nevada, as may be required under applicable privacy laws of such states from time to time (“State Privacy Laws”).

For instance, in cases in which we operate as a "business" or a “controller” under certain State Privacy Laws (such as the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 and its implementing regulations (collectively, the “CCPA”)), this page provides information for residents of such states about how we handle their personal information, whether collected online or offline.

Under certain State Privacy Laws, “personal information” is generally defined as any information that identifies relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular resident or household of the applicable state. Because certain State Privacy Laws require that we disclose specific information about how we handle certain personal information collected about residents of the applicable state, the scope of this section may be different than the scope of our privacy policy.

This page does not apply to:

• information exempted from the scope of State Privacy Laws;
• solely where exempted by State Privacy Laws, information collected in a business-to-business context;
• activities governed by a different privacy notice, such as notices we give to personnel or job candidates; or
• personal information that we collect, use, and share on behalf of our customers as a "service provider" or a “processor” as defined under applicable State Privacy Laws.

Categories of personal information that We Collect, Use, and Disclose

The categories of Personal Information we collect, use, and share with others are described below:

• Identifiers, such as first and last name, email address, phone number, and IP address.
• Online identifiers, such as IP addresses, unique device identifiers, and advertising identifiers.
• Internet or network information, such as the content and/or advertisements viewed; viewing duration; engagement with content or advertisements; and other information about your interaction with our Website and Services as further described in our Website Privacy Policy and Services Privacy Policy.
• Non-precise geolocation data (country).
• Inferences are drawn by our Customers with regard to audience demographics or interests.

The sources from which we collect these categories of personal information are described in the section entitled “Website Usage Data” of our Website Privacy Policy and the section entitled “Service Data Collected” in our Services Privacy Policy.

The business/commercial purposes for which we use these categories of personal information are described in the section entitled “How Data is Used and Shared” of our Website Privacy Policy and in the section entitled “How Service Data is Used” in our Services Privacy Policy.

The categories of third parties with which we share these categories of Personal Information, including for business purposes, are described in the section entitled “How Data Is Used and Shared” of our Website Privacy Policy and in the section entitled “How Service Data is Shared” in our Services Privacy Policy.

We do not sell your personal information in the conventional sense. However, like many companies, we use advertising services that try to tailor online ads to your interests based on information collected about you. This is called interest-based advertising. The statutory definition of the term "Sale" and “Share” under certain State Privacy Laws (including the CCPA) is broad and may include the use of interest-based advertising services.

The above summary of how we collect, use, and share personal information describes our practices currently and for the 12 months preceding the effective date of this U.S. State Privacy Rights page.

State Law Resident Rights

State Privacy Laws grant residents of certain U.S. states certain rights and impose restrictions on particular business practices as set forth below, subject to variations among specific State Privacy Laws.

• Right to Opt-out of Sale or Share personal information. Residents of certain states have the right to opt out of our sale or sharing of their personal information.
• Notice at Collection. At or before the point of collection, notice must be provided to residents of certain states of the categories of personal information collected and the purposes for which such information is used.
• Verifiable Requests to Delete and Requests to Know. Subject to certain exceptions, residents of certain states have the right to make the following requests at no charge:
  • Request to Delete: Residents of certain states have the right to request the deletion of their personal information that we have collected about them and to have such personal information deleted, except where an exemption applies.
  • Request to Correct: Residents of certain states have the right to request the correction of the personal information maintained about them if that information is inaccurate.
  • Right to Limit Use and Disclosure of Sensitive Personal Information. Amagi does not collect, use, or disclose information we believe to be sensitive under applicable law.
  • Request to Know: Residents of certain states have the right to request and, subject to certain exemptions, receive a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, a readily useable format that allows the individual to transmit this information to another entity without hindrance. Residents of certain states also have the right to request that we provide them with certain information about how we have handled their personal information in the prior 12 months, including the:
    • categories of personal information collected;
    • categories of sources of personal information;
    • business and/or commercial purposes for collecting and selling their personal information;
    • categories of third parties/with whom we have disclosed or shared their personal information;
    • categories of personal information that we have disclosed or shared with a third party for a business purpose;
    • categories of personal information collected; and
    • categories of third parties to whom the residents’ personal information has been sold and the specific categories of personal information sold to each category of third party.
  • Residents of certain states may make Requests to Know up to twice every 12 months or as otherwise specified under the applicable State Privacy Law.
  • Right to Non-Discrimination. Certain State Privacy Laws prohibit discrimination against residents of such states for exercising their rights under applicable State Privacy Laws. Discrimination may exist where a business denies or provides a different level or quality of goods or services or charges (or suggests that it will charge) different prices, rates, or penalties on residents who exercise their rights unless doing so is reasonably related to the value provided to the business by the residents’ data.
  • Financial Incentives. A business may offer financial incentives for collecting, selling, or deleting certain states’ resident’s personal information, provided the incentive is not unjust, unreasonable, coercive, or usurious. It is made available in compliance with applicable transparency, informed consent, and opt-out requirements. Residents of certain states have the right to be notified of any financial incentive offers and their material terms, the right to opt out of such incentives at any time, and may not be included in such incentives without their prior informed opt-in consent. We do not offer any incentives at this time.

Submitting Requests

Requests may be submitted by emailing us at: privacy@amagi.com. We will respond to verifiable requests received from consumers as required by law.

Your California Privacy Rights under California’s Shine-the-Light Law

Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us with certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. If you are a California resident and would like to make such a request, please submit your request in writing. In your request, please attest to the fact that you are a California resident and provide a current California address.

For more information about our privacy practices, you may contact us in writing privacy@amagi.com.

To exercise additional choices regarding Interest-Based Advertising, please see the “Your Choices” sections of our Website Privacy Policy and Services Privacy Policy.

Last updated: May 18, 2023