Owned and Operated (O&O)

What is Owned and Operated (O&O)?

Owned and Operated (O&O) media properties or platforms are directly owned and managed by a company rather than licensed or operated by third parties. This term is commonly used in the broadcasting, digital media, and advertising industries to describe channels, websites, or apps that a company controls fully, giving it complete authority over content, monetization, and operations.

How does Owned and Operated (O&O) work?

It gives a company complete control over its media properties, such as TV channels, websites, or apps. The company owns the platform, creates or curates content, and manages its operations, including advertising and monetization. This allows the company to retain all revenue and directly influence content strategy, user experience, and branding, offering more control than licensing or third-party operations.

Why is Owned and Operated (O&O) important?

O&O is essential because it gives companies complete control over their media platforms, allowing them to directly manage content, user experience, and monetization. This control helps optimize revenue, maintain brand consistency, and ensure the platform’s long-term growth. It also eliminates reliance on third parties, providing greater flexibility and the ability to make strategic decisions quickly.

The benefits of Owned and Operated (O&O)

The benefits of O&O include full control over content, user experience, and monetization, enabling companies to maximize revenue and maintain brand consistency. It allows for faster decision-making, greater flexibility, and a direct relationship with the audience. O&O platforms also reduce reliance on third parties, providing more opportunities for innovation and long-term growth.

Advantages of Owned and Operated (O&O)

The advantages include complete control over content, user engagement, and monetization, allowing for better revenue management and brand consistency. It enables faster strategic decisions, enhances customer loyalty, and eliminates third-party dependencies. O&O platforms also offer more opportunities for innovation and long-term growth by providing direct access to data and audience insights.