Transactional Video-On-Demand (TVOD)

What is Transactional Video-On-Demand (TVOD)?

Transactional Video-On-Demand (TVOD) is a video streaming service where users pay for individual pieces of content, such as movies or episodes, on a one-time basis. Unlike subscription-based services, TVOD allows viewers to rent or purchase content, giving them access for a limited time or permanently, depending on the service. It offers flexibility for users who prefer paying only for specific content without committing to a subscription.

Key features of Transactional Video-On-Demand 

Key features of TVOD include pay-per-view access, where users can rent or purchase individual movies or TV shows. It offers flexibility with rental options (e.g., 24-hour access) or permanent ownership. TVOD platforms typically provide a wide range of content, including new releases and premium titles. Users can access content on-demand, without a subscription, and enjoy a seamless viewing experience across devices.

Advantages of Transactional Video-On-Demand

The advantages of TVOD include flexibility, as users only pay for the content they want to watch without the need for a subscription. It offers access to many movies and shows, including recent releases and premium content. TVOD provides viewers with on-demand control over when and how they watch, with options to rent or purchase for temporary or permanent access. This model is ideal for users who prefer selective, one-time payments over ongoing subscriptions.

Examples of Transactional Video-On-Demand in action

Examples include platforms like Amazon Prime Video, where users can rent or purchase movies and TV shows individually, including new releases. Apple TV offers similar pay-per-view movie options, allowing users to rent or buy films directly. Google Play Movies & TV also operates on a TVOD model, giving users access to a vast content library for one-time payments. These platforms give viewers flexibility without the need for a subscription.