INDUSTRY REPORT

Amagi FAST Report #8

Skyrocketing in LATAM

FAST Report 8

Dive into the eighth edition of the Amagi FAST Report:

  • Discover the driving forces behind the growth of Free Ad-supported Streaming TV (FAST) in LATAM
  • Learn to navigate an economic downturn with cost-cutting strategies
  • Uncover TV-watching habits and what lies ahead in a potential recession

ANALYTICS-insights-fast landing page

The 2023 Amagi Consumer Survey of ~ 800 households across LATAM revealed the following: 

  • Connected TV (CTV) adoption rates reach an all-time high in Brazil (94%) and Mexico (93%)
  • 34-43% of Brazilian and Mexican households would give up paid TV subscriptions as the first cost-cutting measure in case of a possible recession
  • In Q1 2023, Brazil led with an astounding 54% growth in channel deliveries, followed by Mexico and Colombia

FAST-channel-deliveries-fast landing page

FAST is experiencing promising expansion throughout Latin America, propelled by various influential factors, such as improved accessibility.

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