Amagi Partners With Allrites to Expand the Global Distribution of Premium Asian Content Through Amagi NOW and Amagi CONNECT

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Allrites, a premium content marketplace and distributor, to enhance the reach and monetization of Allrites’ premium global programming. This partnership will see Allrites utilizing Amagi NOW, Amagi’s all-in-one cloud media platform that simplifies content operations through automated workflows, media asset management, and streamlined distribution and monetization capabilities. 

With Allrites’ extensive library of premium entertainment spanning a wide range of genres and interests, the partnership is set to open new doors for Asian content to thrive on international FAST (free ad-supported streaming TV) platforms. Through the Amagi CONNECT network, which collaborates with platforms across the globe, Allrites will be able to distribute curated single-IP channels, ensuring that global viewers experience the richness of Asian culture and entertainment seamlessly.

“We are excited to partner with Allrites to power the distribution and monetization of their premium global content through Amagi NOW,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “Our strong technology solutions and global platform partnerships via Amagi CONNECT enable Allrites to reach a broader global audience, bringing unique and diverse content to the forefront of the streaming revolution.”

Allrites’ curated channels, built by a team with vast experience in programming premium entertainment channels, will be distributed globally using Amagi’s cloud-based infrastructure. This will allow Allrites to launch channels rapidly, scale their operations, and maximize revenue opportunities through targeted ads and monetization models. The collaboration highlights how technology and content expertise can elevate entertainment experiences for viewers worldwide.

Speaking on behalf of Allrites, Riaz Mehta, CEO of Allrites, expressed his enthusiasm for the collaboration: “We are excited to partner with Amagi to bring our premium channels to a global audience. This collaboration reflects our commitment to innovation and quality and underscores our vision of transforming how content is delivered and experienced across platforms. Creating engaging, globally resonant channel brands allows platforms to stand out in an increasingly competitive market. Together with Amagi, we’re shaping the future of content distribution and empowering media platforms to captivate audiences worldwide.”

This collaboration emphasizes the growing demand for premium Asian content on international platforms. Allrites’ deep and extensive content library, supported by Amagi’s robust technology backbone, provides an unparalleled opportunity for FAST platforms to engage global audiences with high-quality, culturally rich entertainment.

With this partnership, platforms can now:

• Build Global Channel Brands: Stand out with unique, compelling channels that captivate global audiences.
• Innovate Programming: Allrites’ targeted approach to programming delivers engaging viewing experiences that resonate with diverse demographics.
• Secure Premium Content: Platforms gain access to high-quality content as a service (CaaS) and exclusive partnerships with major studios.
• Launch and Market With Precision: Allrites ensures that every channel launch is accompanied by strategic marketing to maximize impact.
• Operate Efficiently: The Allrites team handles day-to-day channel operations, allowing platforms to focus on growth and expansion.

Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

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About Amagi:
Amagi is a next-generation Emmy ® award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, and Singapore; broadcast operations in New Delhi; and innovation centers in Bengaluru, Zagreb, and Łódź.

About Allrites
Allrites is a cutting-edge B2B marketplace transforming global film and television content distribution. The platform connects content creators, distributors, and buyers, offering seamless licensing options for SVOD, AVOD, Linear Digital, and FAST Channels. With a diverse catalog and a mission to foster global storytelling, Allrites empowers media professionals to discover, license, and share content worldwide.