AI-Led Innovation and Strengthened U.S. Presence Highlight Vision for the Future
Amagi, a leading cloud-based SaaS technology provider for broadcast and streaming TV, will present its latest cloud broadcast solutions at NAB 2025. From April 5 to 9 at Booth [W1721], the company will highlight product improvements that aim to enhance operational efficiency, monetization, and AI-driven automation for the media and entertainment industry.
AI-Based Automation in Broadcast OperationsAmagi’s Smart Scheduler leverages AI and machine learning to automate scheduling, reducing manual workload and improving efficiency. By analyzing historical viewing patterns and audience engagement metrics, the system helps FAST channel owners make data-driven programming decisions and optimize content planning and scheduling.
Expansion of U.S. OperationsTo address growing customer demand for master control operations in the United States, Amagi has expanded its Network Operations Center (NOC) with a new facility in New Jersey. The center will provide hands-on support for live sports and news. The expansion strengthens Amagi’s global infrastructure, complementing its existing NOCs in Bengaluru, London, and New Delhi.
“Broadcasters and content owners need agile, AI-driven solutions to streamline operations, enhance monetization, and deliver seamless viewing experiences,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “With our expanded Network Operations Center in New Jersey and advancements in cloud-based automation, Amagi is empowering customers to optimize workflows, maximize ad revenue, and scale their streaming businesses.”
End-to-end solutions for Live Events, FAST Channels, and Advanced MonetizationIn addition to AI-based solutions and the U.S. expansion, Amagi continues to innovate with solutions that simplify content distribution and drive higher ad revenue:
- Enhanced Live Event Streaming: The upgraded Amagi DYNAMIC for Single Live Events now features Electronic Program Guide (EPG) integrations, advanced ad insertion capabilities with Amagi THUNDERSTORM, and comprehensive recording options – ensuring broadcasters never miss a moment to improve viewer experience.
- Optimized Advertising Revenue: Amagi ANALYTICS provides content owners deep insights into performance metrics, allowing for more targeted, data-driven ad strategies. These tools help content owners enhance ad revenue and engage viewers more effectively, ultimately driving higher returns on investment.
Meet Amagi at NAB 2025
Amagi will showcase its latest advancements at Booth [W1721] from April 6 to 9 at NAB 2025. To schedule a meeting and discover how Amagi’s AI-driven solutions can transform your broadcast and streaming workflows, visit: https://www.amagi.com/events/nab-show-las-vegas
Disclaimer: Amagi Media Labs Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, a public issue of its equity shares in the near future and is in the process of filing a draft red herring prospectus with the Securities and Exchange Board of India.
About Amagi:
Amagi is a next-generation Emmy® award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, and Singapore; broadcast operations in New Delhi; and innovation centers in Bengaluru, Zagreb, and Łódź.
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
Mobile: +91 9533390005
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