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Dive deep into multidimensional data on viewership, content affinity, and ad-viewing patterns at your fingertips.

Harness the power of in-depth viewership data to better understand content performance and consumption patterns across genres, regions, devices, platforms, and channels. Zoom in to comprehensive ad performance insights to understand ad opportunities, completion rate, conversion rate, total impressions, and more. Recalibrate your programming and monetization strategies to reach the right audiences and meet your ROI goals with Amagi ANALYTICS.

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Actionable insights

Derive patterns and make intelligent decisions on content and ads. Amagi ANALYTICS helps gain insights for any region, device, channel, content asset, ad, and time zone.
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Capabilities

Decode data to maximize content viewership and ad performance

Linear channels’ content metrics

Integrate EPG within Amagi ANALYTICS to gather viewers’ consumption and behavior patterns on FAST channels.

Intuitive dashboard and reporting

Seamlessly navigate across an easy-to-use dashboard. Create an editable repository with daily, weekly, or monthly reports.

Real-time monetization data

Gain live access to content monetization metrics and ad viewing patterns and tailor your spend in real-time.

Concurrent users

Track the total number of concurrent users, including maximum, minimum, and average, for a 24-hour duration.

The Amagi difference

For content owners

  • Understand viewing patterns for a content asset or a linear channel based on region, device type, and streaming platform

For advertisers

  • Get viewership and advertising templated reports for multiple channels

  • Analyze where your ad might work best

For streaming platforms

  • Analyze audience ad viewing patterns with metrics like ad opportunities, completion and conversion rates, ad requests, responses, and more.

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“This partnership is an important milestone in our goal to create effective, scalable, and future-facing operations in the cloud that is well positioned in our supply chain. "
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Matt Westrup, Vice President of Technology & Operations, EMEA - A+E Networks®
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Additional Resources

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Industry Reports

Amagi's Global FAST Report

March 17, 2024
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18. Speaking in numbers How data and analytics can accelerate the FAST success story
Whitepaper

Accelerate your FAST success story

March 17, 2024
Read More
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Case Studies

Achieving ad revenue enhancements

March 17, 2024
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Content is king, but audience_Post Card
Whitepaper

Content is king, but analytics is power!

March 17, 2024
Read More
View All Resources

Frequently Asked Questions

If you have additional questions, get in touch

Who can use Amagi ANALYTICS platform for business?

This platform is available to all content owners who deliver and monetize linear streams to OTT and Free Ad-supported TV (FAST) platforms. Platform operators can also use the intuitive dashboard to view detailed analytics on viewership and ad monetization operations.

What attributes and data points can be accessed on the dashboard for viewership and advertisements?

You can access viewership metrics including unique, total, and average sessions to get precise data on viewer behavior in different platforms, channels, regions and devices. The ad Analytics feature provides data related to content monetization and ad viewing patterns of the viewers, such as total ad opportunities, ad requests, ad responses, total impressions, and conversion rates.

Does the platform dashboard show real-time data analytics?

You can view real-time data analytics on parameters such as content viewership and ad monetization operations, including the live status of concurrent users for a particular channel, region, device, and content asset among others.

Can I access data related to content monetization and ad-viewing patterns?

You can access all the metrics for ad monetization operations and dropped ads on the platform. You can also access business-critical metrics such as ad transcoding failure, ad overflow, invalid and empty ad responses.

What are the concurrent user metrics available on the dashboard?

The dashboard shows real-time users hitting our beacons every single minute. The CCU graph shows minute-wise concurrent users’ data over a period of one hour by default, which can be changed to 12 hours or 24 hours.

What type of reports can be generated on the platform?

You can use two standard report templates. Generate multiple reports for viewership and advertising operations to get deep insight into your global streaming operations with great emphasis on ad operation metrics.

Can EPG be enabled on this product?

Yes, EPG can be enabled with this platform. Users can look at content viewing behavior between the selected date range along with other selected dimensions, and access data on total and unique views and total viewing minutes for a particular content asset.