Case Study

How Banijay Rights manages multi-channel programming

Banijay Rights is the global distribution arm of media and entertainment powerhouse Banijay. It represents 130+ in-house production labels globally, spanning 20+ territories and a multi-genre portfolio of over 185,000 hours of standout programming.

The Problem

Difficulty in managing multiple channels spanning the comprehensive catalog with a small team

The channel programming team, responsible for content strategy, scheduling, and promotions, faced challenges as investments in FAST and digital channels grew, making managing multiple channels with a small team difficult. Manual scheduling was time-consuming, and existing tools needed to be improved for the increasing number of channels. Channel managers needed help to balance scheduling with creative and promotional tasks.

The Solution

Simplifying channel programming and scheduling with Amagi PLANNER
Amagi PLANNER provided a solution with its intuitive interface and automation capabilities, reducing scheduling time and allowing managers to focus on creativity. Its flexible scheduling options supported Banijay Rights in efficiently managing its expanding channel lineup, enhancing programming creativity and innovation.

“The automation capabilities - content scheduling automation and ad break automation – help us reduce manual efforts significantly so that we can complete channel programming faster and focus on managing more channels and other creative endeavors such as promotions and campaigns.”

 
Tom Aglietti  |   Head of Channel Strategy Banijay Rights

The Result

80%
increase in scheduling efficiency

Significant time savings: Banijay Rights experienced a remarkable 80% increase in scheduling efficiency. Amagi PLANNER reduced the time required to schedule a week’s programming from five hours to just one hour per channel.

Streamlined operations: Amagi PLANNER’s automation capabilities and schedule gaps management feature minimized manual efforts, allowing for smoother scheduling and reduced errors.

Scalability and expansion: The flexible and scalable solutions provided by Amagi enabled Banijay Rights to rapidly expand its channel lineup to over 25 channels across 100+ platforms without compromising efficiency or quality.

Improved content discovery: The content automation capabilities and program management features – including discoverability – empowered channel managers to explore new programming ideas and formats, enhancing viewership and audience engagement.

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