Insight

Local news stations unlock the potential of the streaming world

Local news network affiliates need new revenue streams now.

Reach new heights and broader audiences together
Explore the endless opportunities in cross-selling
Discover the rapid growth potential.

In the US, broadcaster revenue has been deeply fragmented. Broadcasters have moved from analog to government-mandated digital. Generation TV and the ATSC 3.0 standards initiative for digital TV services and features have the potential to open up some new revenue streams. Local advertisers now have more competition for their spending than ever before, so the fresh revenue potential of the Free Ad-supported Streaming TV (FAST) platforms for local stations is very welcome.

Although still in its infancy in broadcast history, FAST’s long-term success seems even more assured when considering the emergence of well-designed apps capable of aggregating content from myriad services. These have been getting phenomenal reactions from day one. The content aggregation apps offer relatively strong ad monetization capacities and the opportunity to boost the overall aggregated viewership.