Amagi, a leader in cloud-based broadcasting and streaming solutions, recently partnered with Skillshare, the world's largest online learning community for creativity, to launch Skillshare TV, a groundbreaking Free Ad-supported Streaming TV (FAST) channel – a first for the UGC-platform industry. By bringing Skillshare's inspiring, user-generated content to the growing FAST ecosystem on LG Channels, available on LG Smart TVs, this partnership sets a new standard for expanding UGC platforms into the FAST space.
Let's explore Skillshare TV's specific requirements for launching its FAST channel and understand how Amagi provided the solutions to bring its vision to life.
How FAST aligns with Skillshare's mission
The FAST model, driven by ad-supported, linear programming, complements Skillshare's mission of making creativity accessible to all. With Skillshare TV available on LG Channels, this collaboration ensures that Skillshare's high-quality, creative content reaches a broader, more diverse audience, bringing them into the world of creative learning.
Skillshare TV: Tuning in
With the motto of taking creative lifestyle learning from small to big screen, Skillshare TV acts as a daily creative companion for viewers, whether they’re creative professionals or hobbyists, guiding them through visually soothing programming. From journaling to watercolor, illustration to doodling, Skillshare TV covers all aspects of bringing visual arts and creativity into the audience's everyday lives.
The channel’s programming evolves with seasonal themes and cultural moments, including Skillshare Originals, and lessons from top creators such as Marie Noelle Wurm, Mimi Chao, Terry Runyan, Emma Gannon, and Justin Michael Williams.
Read: Our latest Amagi Global FAST Report
Seamless content delivery and monetization: Powered by Amagi
Amagi's state-of-the-art cloud-based technology powers the content playout, Server-Side Ad Insertion (SSAI), and distribution of Skillshare TV. This partnership leverages Amagi's expertise to ensure Skillshare content streams smoothly across FAST platforms, reaching viewers worldwide. With SSAI, advertisers will benefit from non-intrusive, targeted ad placements, enhancing both viewer engagement and Skillshare monetization potential.
READ: Maximize your ROI on Free Ad-supported Streaming TV (FAST)
A win-win-win for viewers, content creators and advertisers
Skillshare TV delivers engaging, guilt-free entertainment and serves as a platform for advertisers to connect with a highly engaged, creative audience. The channel's unique combination of original content, top creators, and ad-supported accessibility ensures that its entire audience spectrum, from lifelong learners to casual viewers, finds value.
Looking ahead: Expanding the creative lifestyle movement
We are just getting started! Amagi and Skillshare are redefining how people experience and share creativity by harnessing the power of FAST. With fresh content updates every month and new cultural touchpoints to explore, Skillshare TV aims to empower creativity and lifelong learning across households globally.
Want to learn more about Amagi's FAST solutions?
- To discover how Amagi can help you with your linear channel programming and FAST strategies, get in touch with us
- Explore Amagi’s FAST Center here
- Watch and follow our full webinar series, Amagi AIRTIME
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