- Why Amagi
-
Solutions
Contact UsUse CasesWho We Serve
- Products
-
Resources
Contact UsINDUSTRY REPORTSAmagi FAST Report #13: The Growth of Live Sports Viewership on FAST & StreamingOctober 23, 2024Read More
-
Company
Contact UsNewsroomAmagi Acquires Argoid AI to Accelerate AI-driven Innovation in the Media and Entertainment IndustryDecember 3, 2024Read More
German
French
Spanish
Korean
-
Solutions
Who We Serve
- Products
-
Resources
INDUSTRY REPORTSAmagi FAST Report #13: The Growth of Live Sports Viewership on FAST & StreamingOctober 23, 2024Read More
-
Company
NewsroomAmagi Acquires Argoid AI to Accelerate AI-driven Innovation in the Media and Entertainment IndustryDecember 3, 2024Read More
Industry Report
Amagi FAST Report #13
The growth of live sports viewership on FAST & streaming
Key takeaways from the report:
- Live sports continues to be a crowd favorite, recording a 65% rise in Hours of Viewing (HOV)
- Detailed analysis of Amagi's key use cases across the sports industry
- Ad impressions and HOV for FAST continue to grow in double-digits globally
A peek into our survey of industry executives:
- 67% reported increased advertiser interest in ad placements within live sports programming
- 68% believe niche sports content presents a valuable opportunity, whether through a FAST channel or as a pop-up event
- 72% are open to exploring innovative ad formats, such as pop-ups and L-bands
