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Industry Report

Amagi FAST Report #13

The growth of live sports viewership on FAST & streaming

Key takeaways from the report:

  • Live sports continues to be a crowd favorite, recording a 65% rise in Hours of Viewing (HOV)
  • Detailed analysis of Amagi's key use cases across the sports industry
  • Ad impressions and HOV for FAST continue to grow in double-digits globally

630x360_Global Map

A peek into our survey of industry executives:

  • 67% reported increased advertiser interest in ad placements within live sports programming
  • 68% believe niche sports content presents a valuable opportunity, whether through a FAST channel or as a pop-up event 
  • 72% are open to exploring innovative ad formats, such as pop-ups and L-bands

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