Amagi Drives Oceania Growth with New Sales Leadership

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that Thomas Parsons has joined Amagi’s APAC revenue leadership team as Senior Director of Sales and Business Development.

In a professional career spanning over a decade in the broadcast and entertainment technology industry, Thomas brings a proven track record of revenue growth and strategic thinking. His knowledge of the media industry dynamics and acumen in client-relations in this fast-evolving media landscape make him a valuable addition to Amagi’s APAC business team.

In his role, Thomas will be responsible for driving strategic customer relationships, accelerating SaaS revenue for the company, and driving business development in the Oceania region. He will work with broadcasters, content owners, and video service providers in the region to improve cloud adoption and maximize efficiencies. He will be specifically focusing on cloud migration for broadcasters, FAST channel launch, distribution and monetization, and live linear sports and news solutions, building on the regional foundation that Amagi has laid over the last couple of years. .

“Thomas’ appointment reflects our growing commitment to expanding our geographical presence in Oceania. His solid experience in sales and business development and his passion for delivering customer excellence in the industry align very well with Amagi's vision. He will have a very positive influence on our team and business in the region," said Jay Ganesan, SVP of Sales - APAC, Amagi.

Thomas added, "Amagi is a true leader in Broadcast and Connected TV technology, and I am honored to join such a dynamic team. The Oceania market is brimming with potential, and I am quite sure Amagi's solutions will resonate strongly with customers."

Before Amagi, Thomas held senior leadership roles at Gracenote and Samba TV. Utilizing his deep knowledge in content discovery and consumer experience, Amagi is confident of positively leveraging Thomas’s expertise to build trust further and contribute to customers’ success in the region.

Amagi is the leading player in the Asia Pacific region. By partnering with top broadcasters, pay TV operators, and content owners, we are revolutionizing the industry through cloud-based workflows, unifying broadcast and streaming operations. Our extensive reach, including over 20 FAST platform partnerships, enables us to deliver hundreds of channels and generate substantial ad revenue. Amagi is at the forefront of both premium broadcast and FAST growth across Asia Pacific.

Globally, Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, Lionsgate, VIZIO, MAVTV, DAZN, Astro among others. 

About Amagi
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, London, Paris, Melbourne, Seoul, Singapore, and broadcast operations in New Delhi, and innovation centers in Bengaluru, Zagreb, and Łódź.

Amagi Contact:
Aashish Washikar
Director - Corporate Communications 
Email: aashish.washikar@amagi.com 
Mobile: +91 9533390005