Whitepaper

How FAST Channels Complement On-Demand Strategy

FAST continues to take the world by storm

Free Ad-supported Streaming TV (FAST) continues to be the world’s favorite streaming model. This surge in growth unlocks promising opportunities for FAST services, content owners, and advertisers to elevate viewership and optimize revenue streams.

Dive deeper into:

Why you need FAST to complete your distribution strategy
Getting the lean-forward and lean-backward balance right
How Amagi can help you navigate the FAST ecosystem

Top FAST growth catalysts

Viewers don’t mind watching relevant ads in exchange for free content
Massive popularity of Connected TV (CTV), the better the reach for FAST services
FAST is full of a huge library of content options for viewers to choose from

Are SVOD and AVOD enough for you to thrive?

While both the Advertising-based Video On Demand (AVOD) and Subscription Video On Demand (SVOD) sectors are poised for strong growth, relying on just the VOD model may not give you the reach and diverse distribution strategy you need to increase revenue. This is where FAST comes in.

Experts share thoughts and experiences on FAST's co-existence with AVOD and SVOD

VIDEO: Advertisers look at AVOD and FAST in the same bucket

Paul Cheesbrough, CEO of Tubi, explores the dynamic shift in attracting advertisers to FAST platforms previously untapped by traditional business models. He emphasizes the convergence of CTV, predicting that FAST and AVOD will compete in the same advertising revenue pool.