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Whitepaper

Unleash growth & agility with unified cloud broadcast workflows

Discover the many advantages of unified broadcast workflows to thrive on TV and OTT.

  • Understand the disadvantages of legacy workflows
  • Unlock the benefits of unified cloud workflows
  • Learn how local news station groups can diversify their presence

It’s time to diversify into OTT and the CTV/Free Ad-supported streaming TV (FAST) segment to realize maximum ROI from your content libraries.

Once you decide to enter OTT, your key challenge is to operate your linear and digital businesses with agility and efficiency.

Many broadcasters struggle with this. By continuing to rely on legacy infrastructure characterized by duplicated workflows and unnecessary hardware, they incur substantial overhead costs while failing to achieve scalability across TV and OTT.

How can you do it differently?

By moving beyond legacy workflows and embracing unified broadcast workflows on the cloud.

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