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Contact UsINDUSTRY REPORTSAmagi FAST Report #13: The Growth of Live Sports Viewership on FAST & StreamingOctober 23, 2024Read More
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Contact UsNewsroomAmagi Acquires Argoid AI to Accelerate AI-driven Innovation in the Media and Entertainment IndustryDecember 3, 2024Read More
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Solutions
Who We Serve
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Resources
INDUSTRY REPORTSAmagi FAST Report #13: The Growth of Live Sports Viewership on FAST & StreamingOctober 23, 2024Read More
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Company
NewsroomAmagi Acquires Argoid AI to Accelerate AI-driven Innovation in the Media and Entertainment IndustryDecember 3, 2024Read More
Industry Report
Amagi FAST Report #8
Skyrocketing in LATAM
Dive into the eighth edition of Amagi Global FAST Report:
- Discover the driving forces behind the growth of Free Ad-supported Streaming TV (FAST) in LATAM
- Learn to navigate an economic downturn with cost-cutting strategies
- Uncover TV-watching habits and what lies ahead in a potential recession
The 2023 Amagi Consumer Survey of ~ 800 households across LATAM revealed the following:
- Connected TV (CTV) adoption rates reach an all-time high in Brazil (94%) and Mexico (93%).
- 34-43% of Brazilian and Mexican households would give up paid TV subscriptions as the first cost-cutting measure in case of a possible recession.
- In Q1 2023, Brazil led with an astounding 54% growth in channel deliveries, followed by Mexico and Colombia.
FAST is experiencing promising expansion throughout Latin America, propelled by various influential factors, such as improved accessibility.
