Case Study

Tennis Channel launches a 24-hour FAST channel with Amagi

Tennis Channel is an American sports-oriented digital cable and satellite television network owned by the Sinclair Television Group subsidiary of the Sinclair Broadcast Group. It is the only television-based multiplatform destination dedicated to the professional sport and tennis lifestyle. The network has the most concentrated single-sport coverage on television in one of the world’s most voluminous sports, with multiple men’s and women’s tournaments and singles, doubles, and mixed competitions throughout the year.

Launch T2, a new channel exclusively available on FAST services

Amagi leveraged the following solutions to help Tennis Channel launch T2 on Samsung TV Plus in the US in March 2022:

Amagi CLOUDPORT, our award-winning cloud-based channel playout platform that offers broadcast-grade quality with true cloud deployment
Content scheduling services
Master Control Room (MCR) services
Amagi LIVE is a UHD-ready, cloud-based live orchestration platform for orchestrating broadcast-grade live content on the go, with support for industry-standard advanced graphics templates, native graphics, HTML, and Singular.live. It also offered the flexibility to extend live playout, switch between input sources, and more

Results

Enabled the smooth launch and delivery of the live channel dedicated to a sport where the overall length of the game is often unpredictable
Helped the customer expand their reach in the US
Allowed effortless switching between live and recorded content with an effective live-to-VOD functionality
Helped deliver a delightful viewing experience through rich secondary graphics

“The experience of launching our first FAST channel for tennis in the United States with Amagi has been enriching. The user experience is wonderful for tennis fans and we’re excited to bring the sport to a whole new audience.”