Xiaomi TV+ expands its FAST platform with Amagi Connect

The Problem

Xiaomi TV+ was looking to differentiate itself with unique content genres, regionalized content, and breadth of FAST channels as an emerging FAST platform.

Xiaomi TV+ was facing various challenges:

Content acquisition

• Managing diverse content from multiple providers was a time-consuming endeavor. The legal and administrative processes required to finalize contracts involved extensive back-and-forth communication and often took several months for a channel to launch.

Managing revenue models

• Given their diverse partnerships, Xiaomi TV+ required a sophisticated solution to manage various revenue models effectively. Simultaneously, it was crucial to maximize ad revenue while ensuring a seamless user experience.

Scalability

• As Xiaomi TV+ expanded into new markets, ensuring rapid and efficient scaling of operations and acquisitions became critical, along with managing a growing content library with diverse rights and local regulations.

Localized content

• As Xiaomi TV+ expanded into regions such as India, other South Asian countries, and LATAM, acquiring content that caters to diverse language and regional preferences became imperative.

The Solution

Xiaomi TV+'s partnership with Amagi CONNECT showcases the marketplace’s value in the FAST market.

Xiaomi TV+'s partnership with Amagi CONNECT showcases the marketplace’s value in the FAST market. By addressing key challenges and providing scalable solutions, Amagi CONNECT empowers Xiaomi to enhance Xiaomi TV+, delivering a delightful viewing experience and driving business growth.

Adopting the largest FAST Marketplace

Amagi CONNECT, with a broad catalog of channels across languages, genres, and regions, provided Xiaomi TV+ with the following:

Unified marketplace

• Provided access to a vast network of content providers, simplifying the content aggregation process. With Amagi CONNECT, Xiaomi TV+ can provide a richer, more diverse viewing experience with over 150 channels.

Flexibility

• Offered hassle-free services in managing distribution, delivery, and monetization

services. The self-serve marketplace enabled Xiaomi TV+ to discover and engage

directly with content providers, facilitating customized deals with real-time contract

tracking and seamless order fulfillment.

Scalability

• With automated workflows, the time from content acquisition to channel launch for deal closure was reduced from months to days.

Localized content curation

• Access to an extensive catalog catering to local preferences is crucial for markets like India.

Global expansion

• Enabled Xiaomi TV+ to expand to LATAM and European countries, utilizing the local and varied content catalog.